How far can McDonald's stock go?

McDonald's has had a tremendous price rally in recent years from $58 in 2009 to over $264 in 2023.

However, the revenue generated has remained almost identical

A significant increase in profits was achieved through numerous cost optimization measures, including the dismissal of almost half of all employees.

Numerous share buybacks were able to cushion the costs of the dividend increases.

McDonalds plans to further reduce costs, for example with fully automated restaurants that can do without employees entirely.

This could significantly reduce the number of employees and increase profits.